This is all about taking a new approach to traditional media and literally cutting a new edge in media buying terms: advertisements ‘Cut-In’ to stand-out without compromising editorial integrity. We want Creative Teams to have fun devising local press campaigns and go ‘beyond the box’.

Our Editors welcome smart creative ad shapes that add more value to the mix.

We have a team of skilled and experienced in-house designers able to scamp up potential creative concepts; or even fully develop creative campaigns, across all our platforms.

Click on the logos below to see some recent Cut-In Campaigns...

During Q2 2008, we will be launching a Boutique Insight Paper exploring the impact of ‘Cut-In’ advertising in the minds of readers to explore how these creative media treatments convert effectiveness off-the-page and enhance brand percepetion.

We also investigate any potential downside; and attempt to establish the best editorial environment to maximise incremental impact. Plus – what are the brand strategies that ‘Cut-In’ treatments work best for? Are there any demographic groups should we avoid targetting this way?

We think the findings are extremely interesting and shed a lot of light in this area of emerging interest.

To register your interest in ‘The Edge’, email us at whoknew@newsquestmedia.co.uk