Early week editions; combined to create a cost efficient, fresh route
to market for direct response advertisers. 500,000 copies to add
weight and reach to any national campaign. Throughout 2008, we will be introducing a number of market or lifestyle planning packages: designed to target a specific group of consumers in one easy and cost efficient buy.

DR Dailies Package

Nearly 500,000 copies to add weight & reach to any national direct response campaign. Early week editions (you choose, Mon-Wed), combined to create a cost efficient fresh route to market. Rinsed out your usual audience? Our DR Dailies buy could be a shot in the arm for your campaign and can be extended across our online network also.

London@Home

2.7 Million Londoners and 750K unique users online. This is a simple ‘Me2’ pitch: thelondonpaper, LondonLite and Metro have saturated Zones 1-2, reaching people as they commute. This package helps advertisers complete the London Picture, taking Zones 2-6 and reaching consumers at home and the vast majority of Londoners who don’t actually commute to central London.

Book by the Wednesday before insertion and we guarantee pre-page 15.

From June we will also offer post-campaign effectiveness testing.