Not just any words, not just any pictures. The content we create is totally unique: a true reflection of the different lives of our audiences across the UK: different people, different places, different perspectives.

We pay detailed attention to their slice of UK life. This content, at a
hyper-local level, creates a deeper emotional connection with our media brands than any other media.

We inform, we campaign. We educate, we entertain. We give our audiences a choice of platforms to access this content. From first breath, to first job. From first car, to first home. From new life, to the final end; we tell a true story.

Our latest news is online. We have created powerful digital networks, extending our brands online, reaching new demographics; while maintaining the same, deep connection with our audience: trust in the digital space. That’s fresh.

You can see. As local media flourishes and innovates, the opportunities to create hyper-local brand connections grow exponentially. This is a new wave in local communications planning. We call it Local 2.0