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...is a ‘joint buy’ trading formula to
deliver an online campaign weighted to the
value of in-paper activity; taking the digital impact of campaigns
way beyond
simple job boards.
You choose what’s best for your client campaign: banners or sky’s
and benefit from
an incentivised ‘joint purchase’ CPM: in-paper and online in one
buy, one call, one invoice.
How it works:
• A minimum of 10% is added to the gross in-paper cost to ‘create’
the online budget.
• You choose banners or sky’s (same price)
• Online element is then charged at £10cpm (saving up to 50% per
thousand)
• We supply Total Reach quote with full details of websites within
package (urls, monthly page
impressions, unique users)
• Activity billed on one invoice
E.G.
Composite job advert gross cost is £2,000 (incl. £90 job listing);
10% added gives £200 online budget; at £10cpm this delivers 20,000
banner or sky impressions
One Total Reach invoice issued for £2,200 gross (all commissionable
at 10%)
For heavier online campaigns, the 10% loading can be increased to
maximise value of buying at £10cpm |